About half of retail
No storefront, no ad budget, no inventory sitting in a case. The savings go into your stone, not our overhead.
Private, referral-only lab diamond & gemstone sourcing
We source lab-grown diamonds and gemstones at near-wholesale prices, typically around half of what main-street jewelers charge. No showroom, no commission, no pressure.
Most couples find us through a friend. That's by design.
No storefront, no ad budget, no inventory sitting in a case. The savings go into your stone, not our overhead.
Every diamond comes with an independent grading report from IGI or GIA. You see the cert before you commit.
This is a small, side-of-the-desk operation. We don't need the sale, so you get straight answers, even if that means a smaller stone.
How it works
Budget, shape, and the look you love. A quick call or a few texts is plenty.
We pull the best options from our private network and send videos, photos, and grading reports.
We'll meet up so you can see your top picks side by side, in real light, under a loupe. Take your time and ask anything.
Pick your stone and you get a setting hand-off guide with exact specs and jewelers we trust to set outside stones.
Honest pricing
That's the whole model. Our fee stays the same whether you choose an E color or an F, a 1.5 carat or a 2.5, so we never have a reason to upsell you.
Traditional jewelers price in rent, sales commissions, advertising, and a healthy markup. We skip all of that, which is why couples typically pay around half of main-street retail.
Why lab-grown
Lab-grown diamonds are real diamonds with the same chemistry, sparkle, and hardness as mined ones. Even trained gemologists need specialized equipment to tell them apart.
The difference is price. For the same budget, most couples go noticeably bigger, or put the savings toward the band, the honeymoon, or anything else.
Diamonds are most of what we do, but we also source lab-grown sapphires, rubies, emeralds, and other colored stones for center stones, bands, and anniversary pieces.
What's included
Questions
Yes. They're carbon crystallized in the same structure as mined diamonds and have the same hardness, brilliance, and chemistry. The only difference is where they formed.
Keeping it small keeps overhead near zero, which is what makes the pricing possible. It also means every couple gets real attention instead of a sales funnel.
Absolutely. Send an intro request and tell us how you heard about us. If we have room, we'll be in touch.
We focus on the center stone, which is where most of the money goes. You take it to a local bench jeweler or custom designer to set, and we'll point you to people who do great work with outside stones.
It depends on the stone, but couples typically pay around half of what a main-street jeweler would charge for a comparable certified lab-grown diamond. We'll show you the numbers up front.
No. Lab-grown diamonds are most of what we source, but we can also find lab-grown sapphires, rubies, emeralds, and other colored gemstones. Just tell us what you have in mind.
Yes, and we encourage it. Once you have a shortlist, we'll meet so you can compare your top picks in person. If meeting isn't practical, we'll do a live video walkthrough instead.
All the classics (round, oval, emerald, cushion, pear, radiant, marquise, and more) across a wide range of sizes. Tell us what you love and we'll find the best options for your budget.
Request an intro
Share a few details and we'll reach out within a day or two. No pressure, no obligation.